APID Webinar Series
Final Edition

- September 2020

  • Adapt
  • Pivot
  • Innovate
  • Do Nothing
APID 2Countdown

The Future of Out of Home Advertising

Out-of-home (OOH) advertising is one of the oldest forms of advertising. Today it stands at the stage of evolution owing to the proliferation of technology, changing consumption patterns and increasing incidence of the organized retail sector.


Schola Andem

Chief Operating Officer -
Iris Exposures/ Panelist


Dayo Adefila

Regional Head, Digital Marketing Africa -
PZ Cussons | Panelist

Social Retailing and distribution

When your business goes online, the public becomes your new sales force. People believe in the reviews of friends, family, and even complete strangers over the bias of a known employee. One bad review can crush an entire company—and one well-placed endorsement can mean a windfall.



Henry Ebuka

Product Manager -
Tracksend /