APID Webinar Series
Second Edition

- August 2020

  • Adapt
  • Pivot
  • Innovate
  • Do Nothing

Building a Sticky Product

By definition, sticky products are those that pique user interest by delivering consistent value and are so engaging that users are compelled to use them regularly. Not only that, but each subsequent visit to the product lasts longer and longer.


Temitayo Ige

Brand Manager -
Beiersdorf/ Panelist


Deji Akintade

Marketing Lead -
Avon HMO Panelist

Direct to Patient Strategy

Marketing in the healthcare industry is complex; strict compliance rules and regulations make it a tricky field to navigate. However, communication is key in this industry when it comes to educating consumers.



Henry Ebuka

Product Manager -
Tracksend /