Blog
Insights, tips, and best practices for customer engagement and communication.
August 21, 2026
Why Your SMS Campaigns Have High Delivery Rates but Low Conversions
SMS campaigns can have high delivery rates but low conversions because delivery only shows that your messages reached customers. Low conversions can r...
August 17, 2026
9 Shopify SMS Automation Workflows to Know
Quick answer The 9 Shopify SMS automation workflows every e-commerce brand should consider are abandoned cart recovery, browse abandonment, welcome se...
August 12, 2026
7 SMS Automation Metrics Ecommerce Marketers Should Know
SMS automation helps ecommerce brands recover carts, improve customer engagement, and drive repeat purchases. But better results do not come from send...
July 19, 2026
What Is Sender ID? A Short Guide for Marketing Teams
Sender ID is the name or number customers see when they receive your text message. Learn how Sender ID works, the difference between alphanumeric and...
July 3, 2026
Why Email Marketing Alone Is No Longer Enough for Customer Engagement
If your customer engagement strategy relies on email alone, you are probably leaving attention, responses, and conversions on the table. Email is stil...
June 4, 2026
Why Your SMS and WhatsApp Campaigns Underperform After the Click
SMS and WhatsApp campaigns can generate attention fast. You launch a campaign, see healthy click activity, maybe even stronger engagement than email o...
May 26, 2026
How to Collect Proper Customer Consent for Messaging.
Before sending SMS or WhatsApp messages to customers, businesses need one important thing: proper customer consent. Without consent, messages can feel...
May 19, 2026
How to Avoid Spam Filters and Improve SMS and WhatsApp Deliverability
Smart Messaging Strategies for Better Customer Engagement Businesses today rely heavily on SMS, WhatsApp, and RCS messaging to communicate with custom...
December 31, 2022
Tracksend Year in Review (2022)
We are approaching the end of 2022, as our key stakeholder sharing our journey, reflections and the future outlook is important to us seeing you are v...
November 23, 2020
Why SMS Marketing Fail to Lead to Growth
So you have been told of the great opportunities SMS brings to your business, how easy it is to create and send campaigns and how much profit you coul...