Running a business requires more than having good products or services. For your business to succeed, you need to showcase what you’re offering to those who need it. Traditional forms of marketing can help you reach a large audience. However, text messaging marketing, one of the most popular forms of digital marketing. It is a more targeted way to reach your audience. Texting has been in existence for the past 26 years. As using mobile devices become more popular, so does electronic messaging. If you’re looking for ways to reach your clients efficiently, you need to learn as much as you can about marketing through text messages.
Text Messaging Marketing Through SMS
This form of marketing is called SMS marketing. It involves promoting your work through short messaging services in a bid to reach your audience. You can either do it yourself using a text marketing app or pay for text marketing services. Statistics have shown that people respond faster to text messages than emails. You can drive revenue from this channel but you’ll need to have the phone numbers of all those you want to reach. This part isn’t easy as people are not always willing to give out their phone numbers. If you’re able to convince your prospects and customers to give you their phone numbers, you can submit these phone numbers to text marketing services providers.
Text Messaging Marketing Through WhatsApp
WhatsApp is the most popular messaging apps in most parts of the world. It is available in about 180 countries across the globe and it has over 1 billion regular users. According to data collected by 99firms, up to 26 million text messages are sent through WhatsApp across the globe every minute. It is a free platform that was acquired by Facebook in 2014. It is a simple and secure text messaging app that many businesses now use to drive revenue. You can use WhatsApp broadcasts to send newsletters to your clients, offer customer services and complete transactions. You can also add loyal customers to a WhatsApp group which you can use to build meaningful relationships with them. This way, you will be paving the way for long term revenue generation.
Text Messaging Marketing Through Telegram
Telegram has almost 100 million active users and is considered one of the fastest text messaging apps in the world. It is a cloud-based messaging app that is excellent for generating revenue for your business thanks to its next level privacy algorithm. It is free to use and it has an intuitive interface. You can use Telegram’s text messaging services to manage communications and build relationships with your clients. It is an amazing, budget-friendly tool for marketing. Telegram is different from other messaging apps because it can be used to emphasize quality rather than quantity. Opening and managing a Telegram channel is easy. You can do it yourself with a laptop, tablet or smartphone.
Telegram has almost 100 million active users and is considered one of the fastest text messaging apps in the world. It is a cloud-based messaging app that is excellent for generating revenue for your business thanks to its next level privacy algorithm. It is free to use and it has an intuitive interface. You can use Telegram’s text messaging services to manage communications and build relationships with your clients. It is an amazing, budget-friendly tool for marketing. Telegram is different from other messaging apps because it can be used to emphasize quality rather than quantity. Opening and managing a Telegram channel is easy. You can do it yourself with a laptop, tablet or smartphone.
How to Succeed In Text Messaging Marketing
- Use An Automated Platform
As a small business owner, you may start by sending messages manually to your clients. However, as your business grows and your client list increases, you may need to pay for automated text messaging services. Using a platform like Tracksend.co, you can send bulk messages to your clients and prospects at strategic times of the day. Automated platforms can be used to send messages through several apps at the same time. You can reach your clients through WhatsApp, SMS, and Telegram at the same time. All these channels are accessible via mobile. This is going to give you an edge when you consider the fact that 5 billion people use smartphones across the world.
“Many small business owners in Nigeria can’t grow their business or make any significant money because they’re trying to fetch money with buckets, rather than build pipelines.”
Ikenna Ronald Nzimora, Founder of I Will Teach You Business.
Automated platforms allow you to generate revenue from pipelines rather than buckets.
- Thrive With Customer Relationship Management (CRM)
It’s easy to irritate your customers and prospects when you send them irrelevant messages. However, when you know them, you will only send them the information they need. Thanks to the advancement of technology, you don’t need to manually find out details about your clients. You can use CRM software to measure the success of each message and work on making your efforts more targeted. The software will use location-based demographics to streamline the search. Knowing as much as you can about your customers will allow you to provide excellent customer service.
“Excellent customer service is the number one job in any company. It is the personality of the company and the reason customers come back. Without customers, there is no company.”
Connie Elder, CEO & Founder, PEAK 10 SKIN
- Don’t Abbreviate
It’s tempting to use abbreviations when you’re writing a text message. However, it is important that you avoid this temptation if you want your text to appear professional. Write in simple and correct language free from grammatical and typographical errors. If you’re having trouble developing content for your text messaging marketing campaign, feel free to pay a professional to generate the content for you. Make sure that your messages are not incomplete. If you’re trying to invite your prospects and clients for a sale, make sure you tell them when the sale is going to take place and how they can participate
- Add a Call To Action
Every marketing message should end with a call to action. This is a great way to increase customer engagement. Your call to action should be depending on what the purpose of the text is. If you’re trying to get your clients to like your page on social media, add a call to action like “click on this button to like our page”. When you’re trying to lead the reader to your website, you can add a link to your website along with your call to action. Statistics have shown that using a call to action can increase user engagement significantly.
Now you know how to use text messaging apps to market your products, build great relationships with your customers and subsequently generate revenue. For more information about how to use text messaging to generate revenue, contact Tracksend.co.
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